![]() As of March 1, 2023, Meta has extended this window to 72 hours. Prior to March 1, 2023, the window for free entry point conversations was 24 hours. When customers message businesses by clicking buttons on WhatsApp or Facebook ads, these user-initiated conversations are not charged by WhatsApp for a set period of time. Extension of Free Entry Point Conversations Businesses will still be able to send 1,000 free user-initiated conversations (Service conversations as of June 1st, 2023) each month.įor a more detailed breakdown of these new WhatsApp conversation categories and their pricing, see the chart below: 3. If multiple conversation templates are delivered within the same open conversation, separate charges will be initiated for those conversations.īusinesses will also no longer have access to 1,000 free business-initiated conversations (Authentication, Utility, and Marketing conversations as of June 1st, 2023) each month. For example, Authentication conversations will have a different pass-through fee than Marketing conversations. Pricing Changesīusiness-initiated conversations pass-through fees will be based on the use case. Service conversations cover interactions that involve customer inquiries. Utility: Customer-requested updates, such as shipping notifications and recurring billing reminders, and confirming or suspending a transaction.Īll current user-initiated conversations will be renamed to Service conversations.Any template that has a mix of utility and marketing content will be classified as a marketing template. Any business conversations that do not fall under the authentication or utility categories will fall under the marketing category. Marketing: Promotional messages, including special offers, welcoming/closing messages, invitations, recommendations, and requests to respond.Authentication: This includes any form of customer identity authentication, such as one-time passcodes or purchase verification.The business-initiated conversation category will be split into the following three categories: On June 1st, 2023, this will change to become four conversation categories based on the use case: Authentication, Marketing, Utility, and Service conversations. New Conversation CategoriesĬurrently, there are two types of WhatsApp Business Platform conversations: user-initiated and business-initiated. If you use WhatsApp Business Messaging to engage your customers, here are three major changes Meta is rolling out in 2023 that you need to know about: 1. 3 Changes Coming to WhatsApp Business Messaging This guide explains these upcoming changes as well as what to expect from the WhatsApp Business API with Syniverse. Starting June 1st, 2023, the WhatsApp Business Platform will deploy a new use case-based pricing model.
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